Building upon the original “Neighbourhood Secret” circa 2012, Upper Oakville Centre is no longer a secret among neighbours but has crystallized to form the gem it is today. While anchor tenants drive foot traffic and awareness, it’s also important to recognize all shops, services and restaurants both small and large that continue to attract and hold the attention of those who know, and those who are about to know why we call them all Gems.
It’s the shops that continue to increase the value of the Neighbourhood, from rubies like Metro to sapphires like Vereda and emeralds like a Buck or Two. The marketing team will be conducting interviews with owners, operators, and store managers to dig up more about their history, what UOSC means to them, and what the future looks like.
Each week from November 1, 2022 through October 31, 2023, new Gems will be posted to the website under a new section labeled Gems, showcasing the uniqueness that each and every shop adds to UOSC. It will be promoted weekly on social media and once every 6–7 weeks via a digest email featuring a handful of tenants. The new Gems section will include a signup form to expand the mall’s mailing list.
A special edition Gem, featuring the Blueberry fields will feature an interview with Ken and speak to community involvement, volunteers, donations.
When it comes time to add your Gem profile to the website, we suggest promoting a coupon for that store at the same time to drive further engagement.
Any questions, please:
